I was responsible for the marketing team where my dou was a graphic designer, together we created and developed arts for ads campaigns, articles, landing pages, professional tools (e-books, exercises), website maintenance, course materials and presentations. We used to follow the pirate funnel, witch allowed us to visualize and improve our customer journey.
Besides that I needed to conduct market research, measure the performances/metrics from all marketing actions and assist the agency that supported us for paid campaigns (Facebook Ads).
Weekly we used to brainstorm with the sales department, human resources and CEO's for insights and update employees on marketing activities.
As responsible for the department, I used to do monthly schedules and calendars to the creation process from the company's and CEO social networks. Organization is one of my best assignments, as is meeting deadlines on time.
During my time at ISI Infinity I managed the Co-branding website with my team, monitoring the process and supporting the customer until the conclusion. The companies and Dr. Yeda personal/professional websites were redesigned to better performance and appearance.
For this project we selected the best design and ideas for better navigation, taking in consideration a great and relevant content, technical factors and quality back links. With the new model we were able to trigger visitors to come visit the website and show our core value, persuading leads to sign up.
We've also redesigned the website of Dr. Yeda Oswaldo, to promote her professional services (Mentoring). Her image is directly linked to the company and our goal was to reinforce her online brand.
"The person who wants to be successful must look for alternatives to work on his behavior, starting with self-knowledge that will help him to control his emotions and not let them control his life." Dr. Yeda Oswaldo
ISI Infinity provides customized courses for organizations, training given by master and doctors, exclusive classes, practice tools and latest generation interventions. From positive psychology to coaching. Or mentoring to business management and entrepreneurship. Their focus is to bring science to experience, developing people with a focus on themselves, others and the wider world. And I was responsible to promote this company with such an important legacy.
The company's flagship. We were not selling just a course, but an innovative and totally practical training, with techniques and tools for the growth of their career and personal life.
In addition to offering in-person and online trainings, ISI Infinity is specialists in InCompany human development. The company has clients like Mercedes Benz, Coca-Cola, Globo and Whirlpool.
I also had the opportunity to be a student of two company trainings and get international certification:
- High Performance Coaching;
- Master Leadership and Management.
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In charge of the marketing department, I always ensured that our work was carried out with professionalism. Here are some examples of what I did:
- Developing landing pages to all courses and online tools of self-development for leads conversion;
- Coordinating and validating marketing campaigns to prospect new leads (Facebook Ads and Google Adwords);
- Day-to-day coordination and execution of e-mails marketing from start to finish (RD Station), as well as nurturing leads with weekly e-mails;
- Manage corporate social medias with relevant posts about courses, company news, articles and events.
If you like what you see and want to work together, get in touch!
murillo.pellegrini@gmail.com